Sponsor Mini Philosophy with Jonny Thomson and Big Think to connect with 2.5 million intellectually curious professionals across video, podcast, newsletter, and editorial. An audience that chooses craft over hype.
Custom sponsorship packages built around your campaign goals.
Why change
Reaching thoughtful, educated professionals is hard when the media surrounding your message is optimized for clicks, not curiosity.
The old way
The Mini Philosophy way
What it does
Mix and match across platforms for a single integrated campaign or focus on the format that fits your goals.
3-5 philosophy videos published weekly across YouTube and Instagram, averaging 1M+ views each. Your brand aligned with content audiences actively seek out.
Long-form conversations with leading thinkers and cultural voices. A new podcast launching soon, with sponsorship opportunities available now.
Weekly essays delivered to 65K+ engaged readers on Substack who value depth over noise. Direct access to an audience that reads intentionally.
Creator-led branded content with Jonny Thomson, built around ideas your brand cares about. Designed to feel native to the intellectual conversation.
Integrated activations across video, social, newsletter, and editorial in a single coordinated partnership. One brief, every platform, cohesive messaging.
Process
From first touch to real results, without the guesswork.
Tell us your audience, goals, and budget. We map your brand against the topics and formats where Mini Philosophy's audience is most receptive.
Choose from podcast integrations, video sponsorships, newsletter ads, custom editorial, or multi-platform campaigns. Pricing is customized based on platform mix, length, and deliverables.
Jonny Thomson and the Big Think team produce sponsorships that feel additive to the audience experience, aligned with learning, growth, and thoughtful living.
Your campaign goes live across the platforms where 2.5M+ intellectually curious professionals already spend their time. Competitive CPMs for a high-value audience.
Side by side
Good to know
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, creator-led branded content with Jonny Thomson, and multi-platform branded partnerships.
A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology, and personal growth. They read widely, invest in their tools and experiences, and reward brands that respect their intelligence.
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.